New Skills for Old Hands: Moorcroft Workers Embrace the Digital Age
When Moorcroft Pottery, founded in 1913 and internationally renowned for its distinctive Flambé ware, ceased trading at the end of April 2025 due to spiraling energy costs, 57 dedicated workers lost their jobs, taking with them over 1,500 years of combined experience in the ceramics craft. Faced with the daunting prospect of entering a digital-first job market - many without even an email address after decades at the potbank - our team of Digital First Responders, in partnership with the GMB Union and Stoke-on-Trent Council’s JET Team, mobilised to offer vital support.