To bring the data to life, the report introduces six archetypes built from thousands of real-world data points. These personas represent three individuals who are digitally confident and three who are not. By putting a "face" to the statistics, the report illustrates the often invisible costs of being left behind in a paperless world.

One of the most striking revelations was the financial penalty of digital exclusion. Those lacking in digital confidence can end up paying approximately £1,400 more annually. Why? Because they lack the skills or confidence to: compare and switch providers for insurance or utilities, access “online only” discounts and banking rewards, or even navigate a competitive digital marketplace.

Walking through the halls of Westminster, we at Wavemaker felt a profound sense of validation. The themes being discussed at the highest levels of government - essential digital skills and a “people first approach” are the very pillars we advocate for every day in Stoke-on-Trent. 

We spent the afternoon mingling with leaders from Virgin Money, Crown Commercial Service, and Sonnet (the social value team behind the report). It was encouraging to see that while we are working at the "hyper-local" level, we are part of a massive national movement.

This report is not a conclusion; it is the beginning of a larger conversation with the Government and key stakeholders. At Wavemaker, we are excited to be part of the next steps, ensuring that these high-level discussions translate into actionable change for people in our community.The digital divide is fixable, but it requires all of us. We are eager to keep this momentum going. If you are passionate about digital inclusion or represent an organisation looking to make a social impact, we want to hear from you. Let’s work together to ensure no one is left behind in the digital age. Everyone deserves education.