Within days of the closure announcement, our Digital First Responders convened with representatives from the GMB Union and Stoke-on-Trent Council’s JET Team to design a targeted upskilling programme. Recognising that basic digital literacy had become indispensable for job applications, communication, and day-to-day tasks, we sourced 24 Chromebooks - one for each of the attending (recently made redundant) staff - and developed a modular curriculum covering:
- Chromebook fundamentals (setup, system navigation, and maintenance)
- Internet browsing and secure online practices
- Email account creation and etiquette
- Introduction to Google Workspace tools (Docs, Sheets, Drive)
- Job-search platforms and online application processes
Many participants arrived at the first session having never touched a computer, let alone the internet. Our approach was deliberately paced: starting with powering on the device, we gradually introduced Wi-Fi connectivity, web search techniques, and email setup. By integrating real-world tasks, such as drafting a simple email to a friend or uploading a CV to a jobs portal, learners gained confidence and saw immediate value in their new skills.
The transformative power of these sessions is best captured in the words of the workers themselves.
Julieanne Bowen, who had spent 27 years painting and decorating fine ceramics, reflected:
“It’s my first time using a Chromebook. Thank you to Wavemaker. - I don’t feel like I’m in a dark place anymore; having this guidance has opened a whole new world.”
Julie Dolan, with 45 years at Moorcroft, added:
“I think everyone found something useful in the first meeting and we are all looking forward to concentrating on the computer course with Wavemaker, it’s a nice relaxed atmosphere and a good start to our learning experience.”
Their enthusiasm underscores the broader point: digital skills aren’t just technical proficiencies, but gateways to renewed self-confidence and opportunity.
Beyond the technical training, our collaboration fostered a deeper sense of community. GMB Regional Organiser Chris Hoofe emphasised,
“When a business like Moorcroft collapses, the workforce is abandoned. This initiative isn’t just about up-skilling; it’s about restoring hope and helping members recognise their value in today’s economy”
Stoke-on-Trent Council Leader Jane Ashworth echoed this sentiment, praising the union-led partnership for ensuring that “our city’s workforce has the chance to modernise their skills, with the union movement leading the way”.
As the ceramics sector seeks a sustainable revival - potentially under new ownership - we remain committed to supporting these talented artisans on their next chapter. With Chromebooks in hand and a foundational set of digital competencies, the former Moorcroft workers are now equipped to navigate online job boards, engage in remote interviews, and explore new career pathways beyond the potbank.
Our Digital First Response model demonstrates that, with the right tools and collaborative spirit, even the most unexpected crises can become catalysts for growth and empowerment.
If you’re part of an organisation facing redundancy or skills gaps, get in touch to learn how Wavemaker can help turn disruption into opportunity.
